04. Roundtable: Measuring the Impact of Experimentation

Time and again, real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? How can we measure the impact of experimentation and help product teams to decide what to focus on? Join Emma Shillam, lead consultant of Optimizely for this highly engaging roundtable! Topics we will discuss at this roundtable include:
• North star metrics and how to help the product teams to decide what to focus on
• How to measure the impact of experimentation programs
• How can you help the (product/marketing) team to make sense of all the data collected from experiments
• How can you support teams to maximize the impact of experiments

12-09-2023 14:15 - 15:00